Blog

MEDIA RELEASE
New Hyundai Accent Makes Global Debut in Toronto

First worldwide premiere for Canadian International AutoShow
TORONTO, Ont. (February 9, 2017) — The Canadian International AutoShow will feature its first-ever global vehicle premiere on February 16th when Hyundai pulls back the cover on its all new 2018 Accent.

The unveiling of the subcompact Hyundai Accent adds to an already strong lineup of 41 cars and trucks being seen in Canada for the first time at the Media Preview Day of the Canadian International AutoShow.

“We are excited to have Hyundai use Toronto as the platform to release the newest version of the Accent to the world,” says Jason Campbell, General Manager of the AutoShow. “As a global-minded city and the fourth-largest consumer market in North America, we believe we offer a great launch pad to an internationally connected audience.”

Ahead of the show, Hyundai Auto Canada released teaser images and video of its feature vehicle, suggesting a fresh, confident interpretation of the brand’s signature design language. The new car features the cascading grille, a visual signature that is integral to Hyundai Motor’s identity. It also hints at a slim and modern rear bumper, a sweeping roofline, and a sharp character line running the length of the car where it meets slim and sporty rear combination lamps.

The teaser video can be viewed at: www.YouTube.com/HyundaiCanada

Further details about the all-new vehicle will be revealed during the Hyundai press conference scheduled for 9:35 am (ET) on February 16, in the North building of the Metro Toronto Convention Centre. The company will also broadcast the debut live on its Facebook page: www.Facebook.com/HyundaiCanada.

Media interested in attending the Canadian International AutoShow can register at autoshow.ca/media-registration.

The Canadian International AutoShow will be held at the Metro Toronto Convention Centre between February 17th and 26th. Please visit autoshow.ca for more information. Follow us on Instagram @cdnintlautoshow, Like us on Facebook and join the conversation on Twitter @autoshowcanada with the hashtags #AutoShowOhCanada and #CIAS2017.

About the Canadian International AutoShow
With more than 650,000 square feet of exhibits, displays and attractions at the Metro Toronto Convention Centre, the Canadian International AutoShow is not only the largest automotive expo in Canada, it is also the country’s largest consumer show — a leader in lifestyle, technology and all things automotive. Boasting more than 1,000 cars, trucks, SUVs, concept cars, exotics, classics, muscle cars, fully electric and autonomous vehicles, the 2017 AutoShow is helping celebrate Canada’s 150th birthday by showcasing Canadian collectors in each feature of the show. For more information or to buy tickets, please visit www.autoshow.ca.

— 30 —

For more information, please contact
Kalvin Reid
Media Relations Consultant
Canadian International AutoShow
Email: kreid@enterprisecanada.com
Mobile: 289.241.7936
Office: 905.346.1233